Debut Year: 2019 
Licensors: 
Value Level: Accessible Brand History
Living Set stands apart from other Topps brands with incredible hand-painted portraits for every card.
Topps Living Set debuted in the US with Major League Baseball, Star Wars, and WWE, becoming a beloved Hobby brand. In Europe, ‘Living Set’ kicked off with the UEFA License in 2019, with Lionel Messi being the first card to feature in the collection as #1. The brand has since developed into one of Topps’ biggest and most popular online brands, with collectors trying to get their hands on beautifully designed cards featuring some of the biggest stars and hottest prospects in world football. Using illustrated artwork to create portraits for cards was a huge innovation and has produced some of the best-looking cards in Topps’ history.
The UEFA brand experienced a refresh in early 2023 when two new artists—Louise Cobbold and Mike O’Brien—were introduced. These artists took the cards to the next level, creating stunningly detailed illustrations that have made UEFA Living Set cards stand out from other collections.
In May 2024, we switched focus temporarily from the UEFA Club Competitions to the historic Euro tournament in Germany, with an updated design and players featured in their national kits.
What are Living Set cards?
Topps partners with incredible illustrators to produce stand-alone art pieces and capture players in iconic retro designs. As part of a Living Set, the cards are part of an ever-growing collection released weekly on Topps.com. A player can only have one card in the Living Set (unless they change teams), so in some cases, there are limited opportunities to collect cards from a specific player throughout their whole career.
In addition to incredible art in the UEFA & EURO 2024 Living Set, each card back contains career information and statistics for each player, creating a snapshot in time as the Living Set collection grows each season. The card stock is different from most other cards, with a mat/raw cardboard effect that adds to the retro styling of the Living Set brand.
Three living Set cards are released per week, each available for a limited period of seven days. The cards feature all four UEFA club competitions and, for a limited time, players from Euro 2024. You can also look for hand-drawn cards from other sports and entertainment brands like MLB, WWE, and Star Wars. The current UEFA Living Set program goes live at Topps.com every Thursday afternoon. This is a print-on-demand product with card orders placed online and products shipped straight to your door. Print runs for each card, and the whole back catalog can be viewed on the Topps website by navigating to the UEFA archive. Look out for low print runs that can add value to cards.
Who is Living Set for?
Living Set is a product which everyone can appreciate, the quality of the portraits and classic styling speaks to veteran collectors, with the current players and young stars bringing the content right up to the present. It is an easy entry point with additional value if collectors buy a 3-card bundle containing each card from the weekly release. Collectors may be interested in a particular team or player, Rookies (debut season, denoted by an ‘RC’ logo), and players will only get a very limited number of cards in this format, making Living Set cards of top players comparatively rare to other Topps programs. You can also collect groups of players from specific teams, eras, or countries as a great way to increase the trading value.
