Women’s History Month Spotlight: Olivia Murphy Topps E-Commerce Coordinator

At the intersection of product, performance, and customer experience, Olivia Murphy plays a key role in how collectors engage with Topps online. As an E-Commerce Coordinator, she helps bring product launches to life, ensuring that every release is accurate, seamless, and built to perform. Olivia’s path into The Hobby reflects a broader evolution within the industry, where diverse skill sets and fresh perspectives are helping shape the future of collecting. This Women’s History Month, her story highlights the impact of women working behind the scenes to elevate how The Hobby is experienced in real time.

Olivia Murphy, a Topps E-Commerce Coordinator, helps execute seamless online product launches by managing merchandising, product data, and site performance. Her role connects product development with the collector experience, ensuring accuracy, efficiency, and a customer-first approach that drives engagement and trust across Topps releases.

Ripped: What led you to your current role as an E-Commerce Coordinator at Topps?

Olivia Murphy: My interest in eCommerce started with a passion for fashion and retail, which sparked a deeper curiosity around how people shop and interact with products online. Through several internships during college, I built a strong foundation in systems, customer behavior, and merchandising. Even without a background in sports or collectibles, I saw an opportunity to apply that experience in a new space, which ultimately led me to Topps.

What does your day-to-day look like in your role, and what are some of the key responsibilities you manage on a regular basis?

My day-to-day is a mix of planning, coordination, communication, and execution. There is always a lot happening, so staying organized and managing multiple priorities is key. I work across product information management, PDP and PLP setup, and merchandising, while also staying closely focused on site performance. That includes forecasting ahead of launches, recapping results, and identifying opportunities afterward. I also spend time testing and optimizing different parts of the site to support growth and improve performance. Overall, my role is about making sure launches are accurate, efficient, and positioned to succeed.

What are some of the most important skills or qualities that have helped you succeed in eCommerce at Topps?

Attention to detail is critical when managing high visibility launches. Strong communication is equally important since I am constantly working across teams with different priorities. Adaptability has been essential in such a fast-moving environment, where priorities can shift quickly. A customer first mindset helps guide every decision and ensures we are delivering a strong, consistent experience.

How does your role contribute to the overall success of Topps’ online presence and product launches?

My role connects product development with the customer facing experience. By ensuring each launch is executed accurately and efficiently, I help create a seamless and engaging experience for collectors. That consistency builds trust with our audience and supports strong performance across releases. The goal is to make sure every product is presented in a way that reflects the brand and meets expectations.

What have been some of the most rewarding moments in your role so far?

The most rewarding moments come from seeing a launch come together after strong cross functional coordination, especially when everything runs smoothly and performs well. It is exciting to know that something I helped execute is being experienced in real time by collectors. I also find a lot of value in improving internal processes and making each launch more efficient than the last.

As a woman moving up in the workforce, what challenges have you faced, and how have you navigated them?

One of the biggest challenges has been building confidence in fast paced and high pressure environments, especially early in my career. I have learned to trust my perspective, ask questions, and speak up even when things feel uncertain. Mentorship and learning from others have played a key role. Over time, I have focused on showing up prepared, being consistent, and advocating for my own growth.

What advice would you give to other women who are interested in pursuing a career in sports and entertainment or landing a role like yours?

Do not be afraid to go after opportunities even if you do not meet every requirement. This industry values people who are proactive, curious, and willing to learn. Focus on building transferable skills like communication, organization, and problem solving. Just as important, invest in relationships and mentorship, which can open doors and provide meaningful guidance along the way.

Women’s History Month Collector FAQs

• What does a Topps E-Commerce Coordinator do?
  • A Topps E-Commerce Coordinator manages product listings, merchandising, and launch execution on the website. The role ensures accuracy, optimizes performance, and creates a seamless buying experience for collectors during high-demand releases.
• How do product launches work on Topps.com?
  • Product launches involve coordination across teams, including product data setup, merchandising, forecasting, and site optimization. The goal is to ensure each release is accurate, performs well, and delivers a smooth customer experience.
• What skills are needed for eCommerce roles at Topps?
  • Key skills include attention to detail, communication, adaptability, and a customer-first mindset. Experience in digital merchandising, analytics, and product management systems is also valuable.
• Why is eCommerce important to trading card collectors?
  • eCommerce platforms like Topps.com provide direct access to product launches, exclusive releases, and real-time purchasing opportunities, making the online experience critical for collectors.
• What is PDP and PLP in eCommerce?
  • PDP (Product Detail Page) and PLP (Product Listing Page) are key components of online merchandising. They influence how products are displayed, discovered, and purchased by customers.

Key Facts

• Olivia Murphy is an E-Commerce Coordinator at Topps
• Focuses on product launches, PDP/PLP setup, and merchandising
• Plays a key role in site performance and optimization
• Background in fashion, retail, and digital commerce
• Helps bridge product development and collector experience

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