Women’s History Month Spotlight: Content Creators in The Hobby

Meet the Content Creators Changing The Hobby

The modern Hobby doesn’t live in one place. Brick & mortar shops, activations, livestreams, feeds, podcasts, show floors, and social media all offer ways for collectors to get involved, and content creators play an ever-increasing role. At Topps RIPPED, we chatted with three women bringing their own passion, personality, and expertise to content creation in The Hobby.

For Kayla Norsworthy (IG: @kaylacollects), Alex Giaimo (IG: @alexgiaimo), and Stephanie Garcia (IG: @mamabreaks), a passion for collecting has evolved into something larger. They’ve each created platforms for connection, community, and storytelling in The Hobby, and while they each are on their own unique paths, together they reflect how what modern collectingn looks like.

How They Found The Hobby

Kayla Norsworthy’s entry into The Hobby started with a simple moment. At a Tampa Bay Rays game, she noticed someone getting an autograph on a card instead of a baseball. Curious, she bought a couple of packs and pulled a Manny Machado rookie card.

“I’d never had exposure to sports cards before that,” she said. “I’ve been hooked ever since.” Collecting from a young age, Norsworthy eventually began sharing her collecting journey online, building a presence that reflected her own experience in a Hobby where she didn’t initially see herself represented.

For Stephanie Garcia, known online as Mama Breaks, collecting started as a kid and expanded into baseball through her love for the Dodgers. Garcia collected into college, but it wasn’t until 2020 that the path to creating content began to unfold.

“I was pregnant with my second son, my first was one,” he explained. “I wanted to find a hobby to do with them; I read that you should do what you love with your kids. I love baseball so much, and that came from my dad. I decided to show them through cards. I set up a card account and thought, if i could get a following, I’d start doing breaks.”

Alex Giaimo’s evolution in The Hobby was built through an early love of cards and a career in media. A graduate of Syracuse University’s renowned Newhouse School of Public Communications, Giaimo has worn many hats in the sports media world, including as a correspondent for MLB Network. A huge baseball fan who grew up playing the game, she found herself back home, reconnecting with her father’s vintage card collection.

“I fell in love with his cards,” she explained. Drawing on her media background, Giaimo saw an opportunity not just to collect, but to tell stories and bring a new voice into The Hobby.

Creating Content in The Hobby

Fans might think of all three as content creators, but each does very different work, showing the many ways in which creators and collectors can engage with The Hobby.

Today, Mama Breaks operates at a large scale as a well-known online breaker, but she strives to keep that same authentic focus. “I create memories around trading cards for people all around the world every day,” Garcia explained.

Her work blends entertainment and education through hours of live breaking, bringing collectors directly into the experience. Feeling constrained by the need for sponsorships and the like, Garcia recognized she needed to monetize to build a business to keep her in The Hobby full-time, which would allow her the space to create more content. Her breaking channel has done the trick.

Alex Giaimo approaches her content through a media lens, built from years of experience as a journalist, reporter, and media personality. “I want to bridge the gap from traditional sports broadcast media and The Hobby, to tell the stories at that intersection,” she told RIPPED. Giaimo’s scope is both focused and wide, drilling down on Hobby stories and education, while also offering engaging short-form content built on humor and a passion for sports.

Kayla Norsworthy has spent years building her online profile. Today, as Kayla Collects, she offers consistently engaging content that both educates collectors and inspires new people to get in The Hobby. She also covers events like Rip Night and The National.

Her work also gives her a chance to show off her cards and chase as a collector. Her platform has become an effective and engaging blend of collecting, education, and Hobby news that’s continued to grow. For Norsworthy, there’s a clear purpose. “I started this when I was 13, and I still do it for the younger Kayla,” she said. Her work stays grounded in representation and connection, creating content that prioritizes storytelling.

Building a Name in Card Collecting

For many content creators and influencers, it’s a tough climb. For these three, there were moments that kept them going and made them realize what they were doing was working — that they were really building something. For Kayla Norsworthy, it came when being invited to a larger platform.

“My second National in 2022, there was a group, ‘Women in The Hobby,’ and I had someone reach out to me, said I would be a great fit, that I was the next generation,” she said. “That was one moment.”

It was on the ride home that she began to develop her idea for all-girls trading nights. Norsworthy put on her first such event last year at Baseball Card Connection in Effingham, Illinois. “I didn’t know if anyone was going to come,” she said, “and we ended up having 50 people of all ages. That propelled me, seeing an idea being put into action.”

Alex Giaimo had built a following in both the traditional sports media world and The Hobby. As her collecting content grew in scale and scope, she says, “I started getting recognized by all ages, boys and girls, people in their 60s. I said to myself, ‘I’m making a difference.’”

Garcia also noticed an upswing in recognition and being asked to attend events. “I started getting people reaching out to me to be part of conferences, be part of a panel at Mint Collective,” she said. “I was asked to go to Culture Collision in Atlanta to create content. And that’s kind of when I felt, I can do this. I can figure out how to do this full time.”

Today, she streams from 30 to 60 hours every week.

Building Community and Impact

For Alex Giaimo, it’s all about striking a balance — creating content that’s engaging and educational, humorous and informative. The impact on The Hobby is also about attracting a wider audience.

“I want to bring in people who have never bought a sports card in their life, or bring back people who collected when they were kids” Gaimo said. She’s expertly leveraging her ability, experience, personality, and access: “Bringing in top Hobby voices, athletes, celebrities. Bringing real knowledge of sports and cards into the space, but also giving The Hobby a language that is palatable and fun.”

Kayla Norsworthy creates community through interacting with everyone who enjoys her content. “I learned something from Gary Vee early on,”she said, “that if you’re trying to grow something, respond to everyone. And I really try to do that, to make my content interactive. I love talking to the community.”

She attends shows to help bring that community into new spaces. “It’s a tangible impact. These people aren’t just usernames, they’re collectors, they’re real people I can have an impact on.” She started so early, but she says that she didn’t really see herself represented in The Hobby. What she creates is designed to change that.

Mama Breaks has a community in The Hobby all its own. “We’re building a community of really great, like-minded card collectors who love to have fun with cards,” she said. “I hope to one day build the biggest and best. Ours is a community where everyone feels safe to do breaks, safe to learn, and can enjoy the break and learn about cards, and see ways to can build a own collection while having a great time.”

A New Chapter in The Hobby

For each of these creators, the future is bright. They all have plans to expand and build on the platforms they’ve developed. Stephanie Garcia expects to continue building her brand and breaking operation, while also increasing non-breaking elements of content and The Hobby.

“I tell stories of my favorite shops, favorite people in The Hobby,” he said. She also wants to continue to build an impact locally. “We’re going to keep scaling, building the brand and name — and I definitely want to open a local card shop.”

As Alex Giaimo’s role in The Hobby continues to grow, she’s leaning into her media expertise and industry connections in her newest venture. Playing The Field is a new podcast that she describes as “10 years overdue” because it’s a perfect fit for her to hone her craft and build her brand.

“It’s going to be a lot of fun, and also educational,” she explained. “The Hobby and sports. Right now I’m editing an episode about vintage baseball cards. I have a ton of access to really knowledgeable and amazing guests.” The first episode features MLB Network anchor Greg Amsinger and examines rookies to chase in 2026 Topps Series 1 Baseball.

Kayla Norsworthy plans to continue building her online presence, while bringing her All-Girls Trading Night to other spaces. “I want somewhere that feels like I belong,” she said. “It’s not that social media doesn’t feel that way, but at times it can be isolating.”

She’s working to put the event on at the National, which she says would be a “full-circle moment.” Beyond that, she’s aiming to grow the event: “I want to host a lot more of those, and at a bigger scale.”

Topps Women’s History Month FAQs

• Who are the creators featured in this article?
  • This piece highlights Kayla Norsworthy, Alex Giaimo, and Stephanie Garcia, each of whom brings a unique voice and approach to content creation within The Hobby.
• How are content creators impacting the sports card Hobby?
  • They are expanding access through social media, livestreams, and storytelling, helping new collectors learn, engage, and feel part of the community.
• What platforms do Hobby content creators use?
  • Creators use Instagram, livestream breaking platforms, podcasts, and in-person events to connect with collectors and share content.
• What is breaking in The Hobby?
  • Breaking is a live-streamed format where collectors purchase spots in a product opening and receive cards pulled during the stream.
• How do creators build a following in The Hobby?
  • By sharing authentic experiences, engaging with their audience, and consistently creating educational or entertaining content.

Key Facts

• Theme: Women’s History Month – Hobby storytelling
• Focus: Women content creators shaping the sports card hobby
• Featured Creators: Kayla Norsworthy, Alex Giaimo, Stephanie Garcia
• Platforms: Social media, livestream breaking, podcasts
• Core Impact: Community building, education, representation

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