{"id":137864,"date":"2025-10-24T03:34:50","date_gmt":"2025-10-24T07:34:50","guid":{"rendered":"https:\/\/ripped.topps.com\/?p=137864"},"modified":"2025-10-24T03:34:51","modified_gmt":"2025-10-24T07:34:51","slug":"introducing-nba-topps-now","status":"publish","type":"post","link":"https:\/\/ripped.topps.com\/uk\/introducing-nba-topps-now\/","title":{"rendered":"Introducing NBA Topps NOW\u00ae"},"content":{"rendered":"
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Go Behind the Design of NBA Topps NOW\u00ae <\/h2>\n\n\n
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\n \n Debut Year:<\/span>\n 2025
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\n \n Licensors:<\/span>\n NBA
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\n \n Value Level:<\/span>\n Accessible
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The NBA is a league built on moments \u2014 the buzzer-beaters, the milestones, and the nights when a young star bursts onto the scene. In 2025, those moments are being immortalized like never before with the debut of NBA Topps NOW\u00ae<\/strong>, the newest addition to the real-time collectible lineup from Fanatics Collectibles<\/strong>.<\/p>\n\n\n\n

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NBA Topps NOW\u00ae<\/strong> is a real-time NBA trading card program launching in 2025. Cards drop shortly after big moments<\/strong>, feature narrative arena imagery, and sell for a limited window<\/strong> with final print runs based on orders. It\u2019s an accessible on-ramp for new collectors and a fun, moment-driven chase.<\/p>\n\n\n\n

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Setting the Tone for NBA Topps NOW<\/h2>\n\n\n\n

\u201cIt was critical for us to get Card 1 right to set the tone for the entire program,\u201d said Matt Castoral, Product Manager at Topps. \u201cNot only does this card give a glimpse of things to come, but in 10 years, we want collectors to be able to look back on it as a true piece of Topps history.\u201d<\/p>\n\n\n\n

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Coming off the heels of an MVP campaign, his franchise\u2019s first championship in OKC, and an incredible opening night, Shai Gilgeous-Alexander<\/strong> was without a doubt the best choice to be Card 1. <\/p>\n\n\n\n

\u201cEvery moment with him is must-see, and that\u2019s exactly what the NBA Topps NOW program is all about,\u201d Castoral added.<\/p>\n\n\n\n

Topps NOW Tip-Off<\/h2>\n\n\n\n

Following the debut card, NBA Topps NOW\u00ae tipped off its first release with special cards commemorating Oklahoma City\u2019s first NBA championship<\/strong> and Kevin Durant\u2019s debut with the Houston Rockets<\/strong>. It\u2019s a fitting tribute to both a franchise reaching its pinnacle and a legend continuing to make history nearly two decades into his career.<\/p>\n\n\n\n

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According to Castoral, the goal is to capture the essence of the entire season. \u201cAs is the case with the Topps NOW brand as a whole, we want NBA Topps NOW to tell the story of the entire NBA season,\u201d he explained. \u201cSo, if there\u2019s a major moment or milestone \u2014 whether that\u2019s a player\u2019s first big game, a veteran scoring his 15,000th career point, or even a monster dunk that takes social media by storm \u2014 you can expect a Topps NOW card of it.\u201d<\/p>\n\n\n\n

This focus on narrative-driven collecting has defined the Topps NOW\u00ae brand since its inception across other sports, but the NBA version introduces a visual and emotional identity all its own. <\/p>\n\n\n\n

\u201cWhile the overall design will match that of our other 2025 Topps NOW programs, arena imagery is very different from the imagery we use for MLB Topps NOW, MLS Topps NOW, and others,\u201d Castoral said. \u201cThis will give NBA Topps NOW a brand-new look and feel that we\u2019re incredibly excited to share with collectors.\u201d<\/p>\n\n\n\n

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Design remains a cornerstone of any Topps release, and for NBA Topps NOW the team aimed to ensure that every card feels instantly collectible \u2014 something worthy of display the moment it\u2019s printed. <\/p>\n\n\n\n

\u201cThe goal is always to have these cards feel like something you could pull out of a Hobby product,\u201d Castoral said. \u201cWhile we want these cards to feel undeniably Topps, we also have the opportunity to create moment-specific collectibles that are uniquely their own and really have no equal in the Hobby space.\u201d<\/p>\n\n\n\n

In addition to serial-numbered parallels<\/a>, NBA Topps NOW\u00ae will feature on-card autographs and actual game-used memorabilia tied directly to the moments being celebrated. \u201cThe latter is incredibly rare in The Hobby space and literally gives collectors the opportunity to own a piece of that moment,\u201d Castoral said.<\/p>\n\n\n\n

Trusting the Process<\/h2>\n\n\n\n

When it comes to the creative process, Castoral kept some details under wraps but emphasized the passion driving the project. \u201cWhat I can share is that we have a deeply dedicated, highly passionate team of NBA fans ready to pitch, design, and launch cards at a moment\u2019s notice,\u201d he said.<\/p>\n\n\n\n

That responsiveness \u2014 the ability to transform an unforgettable dunk or record-breaking night into a collectible within hours \u2014 is what sets NBA Topps NOW apart. Within the broader Fanatics Collectibles ecosystem, the brand bridges fans directly to the moments that define the game. <\/p>\n\n\n\n

\u201cNBA Topps NOW will tell the story of the entire NBA season, giving collectors the opportunity to collect the biggest moments as they happen,\u201d Castoral said. \u201cIn this way, the program functions as both the ideal entry point for new collectors, as well as a means to chase some of the biggest moment-specific hits in The Hobby.\u201d<\/p>\n\n\n\n

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Above the Rim<\/h2>\n\n\n\n

Looking ahead, Castoral sees unlimited potential. \u201cThe sky\u2019s the limit when it comes to real-time collectibles like NBA Topps NOW,\u201d he said. \u201cNo other program brings collectors as close to the players, teams, and moments they love, and it\u2019s our mission to continue to innovate and grow the space with each iteration.\u201d<\/p>\n\n\n\n

Future developments could include faster launch cycles, expanded relic<\/a> offerings, and greater global reach, but the mission remains constant: connecting fans to the moments that move them. <\/p>\n\n\n\n

\u201cMy hope is that fans will feel how truly special these cards are,\u201d Castoral concluded. \u201cNot only is NBA Topps NOW connecting collectors with real moments and milestones, but the limited nature of each release creates lasting desirability and makes each card feel uniquely its own.\u201d<\/p>\n\n\n\n

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NBA Topps NOW\u00ae Collector FAQs<\/h2>\n\n\n\n
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