Following the announcement of the exciting new partnership between Topps and the NBA, basketball fans across Europe are about to experience the hobby like never before.
On 24 October 2025, Topps will host a trio of live events in London, Paris, and Dublin— uniting fans, collectors, and creators in a celebration of the sport and its culture.
London Launch at the Fanatics Collectibles Store
The celebrations begin in London, where the Fanatics Collectibles Store will host the official launch of the Topps NBA Trading Card Collection. This free public event welcomes families, fans, and collectors for a full day of activity, entertainment, and collecting excitement.
Attendees will be the first to get hands-on with the upcoming 2026 cards, take part in interactive experiences, and enjoy a lively programme of basketball-themed attractions. The store will feature gaming stations, creative workshops where visitors can design their own personalised trading cards, and photo opportunities inspired by the NBA’s biggest moments.
Adding to the atmosphere, some of the UK’s best-known basketball voices and creators — including Hard In The Paint, Mo Mooncey, and Darkest Man — will be joining the celebration. With raffles, giveaways, music, and a live DJ throughout the day, the event promises to capture the energy and creativity that define the NBA x Topps partnership.
Whether you’re a seasoned collector or discovering the hobby for the first time, this is the moment to experience the thrill of collecting up close.
NBA Store Takeovers in London and Paris
Also on 24 October, Topps will bring the energy of the hobby to both the NBA Store London and NBA Store Paris, transforming each space into an immersive experience for basketball fans. Across both cities, visitors can join live pack-ripping sessions, see exclusive NBA Topps products, and meet well-known faces from the community.
For many collectors, this marks the first opportunity to experience an NBA hobby event of this scale in Europe — a moment that bridges the gap between the global game and its passionate fanbase.
Dublin Hobby Event at Atlantic Collectibles
The celebration continues into the evening in Dublin, where Atlantic Collectibles will host a special event at its new store, led by Jason Flynn and Enzo Patriarca of Soccer Cards United and the Dublin Card Show. Collectors will take part in live breaks streamed from the venue, join basketball-themed challenges and quizzes, and enjoy food, drinks, and giveaways.
The event will bring together Ireland’s growing community of collectors for a night that blends basketball and the hobby— a fitting close to a landmark day for the NBA x Topps partnership.
Why These Events Matter
For fans across the UK and Ireland, 24 October 2025 marks a defining moment in the growth of basketball collecting. The partnership between Topps and the NBA is creating new ways for supporters to connect with the game — not just through the players on the court, but through the cards captured in every pack.
