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Breaking the Hobby Wide Open: The New Fanatics London Store Breaking Studio

The world of trading cards is evolving, and live card breaking has become a cornerstone of modern collecting. No longer limited to opening packs in private, collectors now experience the thrill of live-streamed breaks, where rare and valuable cards are revealed in real time.

Fanatics, a dominant force in the hobby, is taking this trend to the next level with its new Breaking Studio inside the upcoming London flagship store, seamlessly integrating it with the Fanatics Live platform.

What is Fanatics Live?

Fanatics Live is a digital platform revolutionising the way collectors engage with trading cards. It allows enthusiasts to buy into live breaks, interact with hosts, and watch packs being opened in real time. Whether you’re hoping to pull a rare rookie card or a numbered auto, the excitement of the reveal is shared by likeminded fans tuning in globally.

What makes Fanatics Live unique is its ability to connect collectors across different locations. Through live-streamed events, fans can experience the hobby together, trading insights and reacting to big pulls as they happen. The introduction of an in-person Breaking Studio in London takes this excitement a step further.

Inside the London Breaking Studio

Set to open in spring 2025 on Regent Street, the Fanatics flagship store is designed to be a hub for collectors. At its heart is the Breaking Studio, a dedicated space for live pack openings featuring some of the best products in the hobby.

This high-tech studio will allow visitors to watch live breaks in person, interact with breakers, and even join in on the action. Whether you’re an experienced collector or new to the hobby, it’s a place where you can witness the magic of opening premium products. The energy of live breaking is unmatched, and now fans will have the opportunity to be part of it in a truly immersive setting.

A Must-Visit Destination for Collectors

The new Fanatics Breaking Studio in London is set to redefine the live breaking experience. By merging the physical and digital worlds of collecting, it offers fans a dynamic, interactive way to engage with the hobby. Whether you’re ripping packs in-store, watching online, or trading with fellow collectors, this is the ultimate destination for card enthusiasts.

Mark your calendars for spring 2025 – the future of card breaking is about to get even more exciting. Will you be there to witness it?

Stay tuned for updates, and don’t forget to check out Fanatics Live for the latest breaking events!

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