Fanatics Collectibles is set to open its first European flagship store in London in April 2026—and it’s bringing more than just rare cards and premium products to the table. This bold new space is designed with a clear mission: to grow and strengthen the trading card community in the UK, Europe and beyond.
Here’s how Fanatics plans to turn a cutting-edge store into a true home for collectors…
Creating a Space That Welcomes Everyone
The Fanatics London store is being built with collectors of all ages and experience levels in mind. Whether you’re a seasoned hobbyist or picking up your first pack, the environment will be inviting and inclusive. Family-friendly features, approachable displays, and passionate staff will help make everyone feel like they belong.
Education as a Cornerstone
Fanatics understands that knowledge is power in the world of collecting. That’s why education is one of the store’s key pillars. Expect interactive digital displays, detailed product breakdowns, and in-person guidance from expert staff. New collectors can learn about grading, rarity, card types, and how to get started—without feeling overwhelmed.
Interactive Trading & Rip Zones
What truly builds community is shared experience—and this store is set to deliver that in spades. Trading tables and live ripping zones will be core features, offering collectors a place to open packs together, trade cards, share stories, and celebrate big pulls. It’s about transforming the act of collecting into a social experience.
Events That Bring the Hobby to Life
Fanatics plans to host a regular lineup of events, from hobby nights and product launch parties to athlete appearances, and live breaking shows. These moments create real-world connections and give fans reasons to keep coming back—not just to shop, but to take part and belong.
Celebrating All Fandoms
While the store will have a strong focus on Football and UK-relevant sports, it will also cater to fans of global leagues and entertainment franchises—from the NBA and NFL to Star Wars and beyond. This multi-fandom approach ensures a broader sense of community where everyone feels included.
Designed to Inspire the Next Generation
The long-term success of the hobby depends on its ability to engage young collectors. Fanatics is tackling this head-on by creating engaging entry points for kids, including Match Attax tables, easy-to-understand product lines, and exciting interactive experiences like the custom card creation suite.
Building a Beacon for Europe
London is just the beginning. The flagship store will serve as a cultural landmark—a beacon for the hobby that will inspire similar communities and stores to grow. Fanatics is laying the groundwork for a thriving, connected collector network that stretches far beyond London.
With this upcoming store, Fanatics isn’t just creating a “hobby shop”—they’re investing in people, connection, and the future of collecting. Community is at the heart of it all, and come April 2026, the doors will open to something so much bigger than a shop.
