Topps NBA Basketball Sparks Global Celebration

It’s Our Game Now

Date: Oct 16, 2025

Topics: 2025-26 Topps Basketball, basketball, Basketball Cards, NBA, Topps Basketball, Trending

Length: 936 Words

Reading Time: ~5 Minutes

To mark the launch of 2025/26 Topps Basketball, Fanatics Collectibles is bringing the excitement of the NBA to fans across the globe—from flagship NBA Stores to local hobby shops—all united under one rallying cry:

“It’s Our Game Now.”

Topps NBA Celebrations

On October 23 and October 24, the celebration tips off with a series of store takeovers from New York to Beijing, and beyond, as Fanatics Collectibles transforms these spaces into immersive basketball experiences blending the thrill of the game with the joy of collecting. Get ready for the chance to meet athletes, celebrities, and Hobby influencers, Topps Basketball pack giveaways, and more.

October 23

New York

The flagship NBA Store on Fifth Avenue will become a hub of excitement, creating indelible collector moments, featuring special athlete appearances, and massive giveaways.

Where: NBA Store NYC
When: 10/23 from 5:00 PM – 8:00 PM EDT
What: Opportunity to meet New York Knicks Karl-Anthony Towns, OG Anunoby, and Josh Hart, and Seth Meyers, special giveaways of packs of Topps Basketball, and more

Also in New York, NBA trainer and influencer Chris Brickley joins the Topps x NBA festivities at Dave & Adams.

Where: Dave & Adams, NYC
When: 10/23 from 5:00 PM – 8:00 PM EDT
What: Meet Chris Brickley, Topps Basketball pack giveaways, and more

Los Angeles

The NBA Store in Los Angeles will bring Hollywood flair to the hardwood with athlete appearances and special giveaways as fans gather for an event full of energy, community, and collecting.

Where: NBA Store LA
When: 10/23 from 5:00 PM – 7:00 PM PDT
What: Topps Basketball pack giveaways, the chance to meet Los Angeles Clippers great Chris Paul, and hosted by Stock N Trade

Also in LA, Bullpen Sports will be celebrating with a chance to meet James Harden, and Mojo Sports hosting.

Where: Bullpen Sports, El Segundo, CA
When: 10/23—Time TBD
What: Topps Basketball pack giveaways, James Harden, Mojo Sports—more details to come

Dallas

Chris Costa will host all The Hobby excitement at the new CardVault by Tom Brady store in Dallas.

Where: CardVault, Dallas
When: 10/23—Time TBD
What: Topps Basketball pack giveaways, Chris Costa—more details to come

Houston

Join host Neighborhood Card Shop’s Nature Luvz You in celebrating Topps Basketball at The Better Generation x PJ Tucker store in Space Town.

Where: The Better Generation x PJ Tucker, Houston
When: 10/23—Time TBA
What: Topps Basketball pack giveaways, and hosted by Neighborhood Card Shop’s Nature Luvz You—more details to come

Atlanta

Streamer and YouTuber Agent 00 drops in on Geoff Wilson and CardsHQ in Atlanta.

Where: CardsHQ, Atlanta
When: 10/23 from 5:00 PM – 8:00 PM EDT
What: Topps Basketball pack giveaways, Agent 00, and Geoff Wilson

October 24

London

London Fanatics Collectibles Store will host a fan-driven event, and NBA Store London will celebrate 2025/26 Topps Basketball, showcasing the global heartbeat of basketball culture.

Where: Fanatics Collectibles London, 54 Regent Street; NBA Store London, 267 Oxford Street
When: FC London: 10/24 from 2:00 PM – 4:30 PM BST
What: FC London Open fan event, including appearances from The Sidemen, Ovie Soko, Harry Pinero, SBB, Joel Henry, DZRLS, and Tom “Conman” Connors, Topps Basketball pack giveaways, and more

Paris

NBA Store Paris presents the Francophone crossover in today’s global game (and The Hobby).

Where: NBA Store Paris, 20 Bd Saint-Michel
When: 10/24—Time TBD
What: Topps Basketball pack giveaways, raffles, and more

Beijing

On October 24 CST, in China’s capital city, the largest NBA store outside North America plays host to the Fanatics Collectibles takeover.

Where: NBA Store Beijing, Chaoyang, 100020
When: 10/24—Time TBD
What: NBA and CBA star Stephon Marbury, Topps Basketball pack giveaways, and more

Together, these events set the stage for a celebration that’s a worldwide movement once again uniting NBA and Topps fans.

Hobby Shops & Breakers: A Global Collector Moment

One day. One product. One global launch.

The excitement continues on October 25, when more than 875 hobby shops and breakers around the world join in for a massive Topps Basketball party.

This coordinated event—the biggest of its kind in Topps history—brings the celebration to local communities everywhere. From small-town shops to major breakers, fans will come together to rip packs, trade hits, and share in this Hobby moment.

It’s a day built for collectors, whether you’re opening your first pack or chasing your next big pull.

Hobby Shop Locator

Six Key Cities Leading the Charge

Amplifying the celebration around the world.

To supercharge things even further, Fanatics Collectibles has spotlighted six global cities and shops, each one capturing the unique spirit of the basketball community in its region.

These locations will host creator-driven activations and hybrid events that bring fans together in-store and online, amplifying the moment across the global Hobby community.

A Global Movement, Years in the Making

From the bright lights of New York to the streets of Shanghai, NBA and Topps Basketball is a celebration of passion, fandom, and community.

For fans who’ve collected for decades and for those just joining the game, this is your moment to experience the energy, creativity, and connection that make Topps Basketball so special.

One product. One celebration. All around the world.