Topps Launches Topps FC — A New Global Brand for Football Collectors

Topps has announced the launch of Topps FC, an all-new global brand uniting the company’s football content and trading card experiences under one dynamic identity. Topps FC replaces previous channels, including Topps Match Attax and local platforms such as Topps UK and Topps DE, marking a bold step forward in connecting fans and collectors worldwide.

With Topps FC, the brand aims to ignite passion beyond the pitch — transforming casual football fans into collectors and building a deeper emotional connection between the beautiful game and the art of collecting. Through immersive storytelling and engaging content, Topps FC will celebrate the thrill of the hobby, the excitement of the chase, and the unforgettable moments that define football fandom.

“Topps FC is more than a name change — it’s a celebration of football culture and the global community of collectors who bring it to life,” said Ché Booy, Senior Social Media Manager for Topps FC. “From matchday moments to hobby grails, Topps FC is where the world’s favorite sport meets the timeless joy of collecting.”

Topps FC will serve as the new home for all football-related content, featuring exclusive product drops, player features, behind-the-scenes access, and collector-driven storytelling — all designed to inspire, connect, and excite fans around the world.