The History Behind VeeFriends
Debut Year:
2025 
Licensors:
Gary Vee 
Value Level:
Premium What started as a bold idea in Gary Vee’s sketchbook has grown into a full-blown cultural movement, and now, 2025 Topps Chrome® VeeFriends is making its official debut in the trading card world. For the first time ever, fans can collect their favorite characters like Notorious Ninja, Patient Panda, and Empathy Elephant on cards that fuse vibrant art with Topps’ rich history in The Hobby.
Who is 2025 Topps Chrome® VeeFriends for?
This set is for the core VeeFriends community — those who’ve bought into the brand’s mission of positivity, ambition, and self-awareness. But it also reaches new audiences, including animated art collectors, kids of the digital age, and hobbyists drawn to color, storytelling, and character design.
VeeFriends was made for the collector who values art, creativity and the core values instilled in the VeeFriends ecosystem.
What’s important about 2025 Topps Chrome® VeeFriends?
This release marks one of the the first-ever official collaborations between VeeFriends and Topps, expanding the reach far beyond previous limited drops. After the Series 1 ZeroCool set and Series 2 TCG-style cards, this is the first time a VeeFriends product is widely available to the public.
With that accessibility comes a vibrant mix of chrome parallels, dynamic inserts, and original character art, bringing the VeeFriends universe to life in a bold new way that taps directly into Topps’ legacy of card craftsmanship.
How did 2025 Topps Chrome® VeeFriends come about?
It all started in creative strategy meetings between Gary’s team and Topps, built on a shared belief in storytelling and collectible culture. The buzz began with the Notorious Ninja First Chrome® promo card, an exclusive handed out at New York Comic Con 2024 that quickly caught fire in The Hobby.
From there, the vision was clear: take the most beloved VeeFriends characters, pair them with fresh artwork, and infuse the set with energy through a range of fun, Hobby-friendly insert designs.
