2025 Topps Chrome® Labubu 10th Anniversary Behind the Design

Behind the Design of 2025 Topps Chrome® Labubu 10th Anniversary

For the first time, Topps has partnered with How2Work and Pop Mart to bring the mischievous charm of Labubu into the premium world of Topps Chrome®. To mark Labubu’s 10th anniversary, Topps Art Director Jacqueline Akerley helped shape a collection that fuses Kasing Lung’s whimsical characters with the sleek aesthetic of Chrome.

Topps teams with How2Work and Pop Mart to bring Kasing Lung’s Labubu to 2025 Topps Chrome. The set preserves Lung’s playful style while using Chrome’s reflective tech for depth and texture. Look for the 10th Anniversary Logo Border and premium finishes—plus signature Chrome parallels like SuperFractor cards.

A First-of-Its-Kind Collaboration

“This was a very exciting opportunity for Topps to partner with How2Work and Pop Mart for the first time,” Akerley says. “Our collective vision for the cards, packaging, and even the key ring came together easily due to the strong creative style of Kasing Lung’s artwork. We were able to build everything using the original artwork as core inspiration.”

The partnership brought together three creative forces with a shared respect for art and collectibility. Lung’s distinctive style—colorful, emotional, and a little mischievous—provided a strong foundation for the collaboration, allowing Topps to build around his existing universe rather than reimagine it.

When Akerley first learned that Topps would be adapting Labubu’s world into Chrome, her reaction was pure excitement. “We were ecstatic with the opportunity to see how Labubu could work on Chrome cards,” she recalls. “It’s no secret that Labubu has had a significant impact in the collectibles space, so it was exciting to see how the characters could translate onto another collectible platform, and how that would be received by fans.”

Kasing Lung’s imaginative world has always existed in a vibrant, storybook-like visual language. Translating that into Chrome—a medium celebrated for its reflective finish and premium feel—was an opportunity to merge two distinct creative identities. “Kasing Lung’s Labubu artwork is so lively and detailed,” Akerley explains. “Our goal was to maintain all the fantastic elements of the original artwork while adding in all the classic components of a Chrome card set.”

Bringing the Art to Life

Because much of Lung’s work already existed in two dimensions, the adaptation process was more about enhancement than reinvention. “It was easy because the artwork featured on the cards was already two-dimensional from the Monsters books by Kasing Lung,” Akerley says. This allowed the Topps team to focus on creating illustrations that shimmer with depth and texture using Chrome technology.

Balancing Labubu’s playful, mischievous energy with the refined tone of Chrome became a key creative focus. “In my opinion, the patterns and colors used in the Labubu artwork really pop on the Chrome tech,” Akerley notes. “It adds a liveliness to the already vibrant work. I think these are going to be fun cards to admire in hand.”

A Decade of Mischief

To commemorate Labubu’s 10-year milestone, the team introduced a special design element that visually celebrates the anniversary. “We wanted to pay homage to the 10th Anniversary of Labubu with a special parallel,” Akerley explains. “So we came up with the 10th Anniversary Logo Border, which calls out the impressive milestone.”

Among the set’s variations, Akerley has a clear favorite. “Definitely the SuperFractor cards,” she says. “Seeing how the artwork and that distinct card tech merge to create something unique is cool to see.”

Where Art Meets Collectibility

For Akerley, the project represents more than a product release—it’s a meeting of creative worlds. By uniting Topps’ Chrome craftsmanship with Kasing Lung’s imaginative storytelling, How2Work’s design legacy, and Pop Mart’s global reach, the 2025 Topps Chrome® Labubu 10th Anniversary set captures what makes both art and collectibles enduring: joy, creativity, and a sense of wonder.

“Our collective vision came together so naturally,” Akerley reflects. “It’s really special to see how Labubu’s world shines in Chrome.”

Topps Chrome® Labubu 10th Anniversary Collector FAQs

• What makes 2025 Topps Chrome Labubu 10th Anniversary different?
  • It’s the first Labubu set in Topps Chrome, combining Kasing Lung’s dense, storybook art with Chrome’s reflective finish. The team enhanced textures and depth while keeping the original character designs central to the cards’ identity.
• Who collaborated on 2025 Topps Chrome® Labubu 10th Anniversary?
  • Topps partnered with How2Work and Pop Mart, working from Kasing Lung’s original Labubu artwork to shape cards, packaging, and a celebration of the brand’s 10th anniversary.
• What special 10th-anniversary element is included?
  • A 10th Anniversary Logo Border parallel celebrates the milestone and makes the theme instantly recognizable on the card front.
• Why does the art of Labubu work so well on Chrome?
  • Chrome tech boosts Labubu’s patterns and colors, adding shimmer, texture, and dimensionality while preserving the hand-drawn feel that made the characters collectibles in the first place.
• What’s Jacqueline Akerley’s favorite treatment?
  • Akerley highlights SuperFractor cards as standouts for how the pattern and artwork merge into something unique in-hand.

Key Facts

• First Labubu x Topps Chrome collaboration
• Partners: Topps, How2Work, Pop Mart
• Artist: Kasing Lung (Labubu universe)
• Special: 10th Anniversary Logo Border parallel
• Visual goal: enhance depth/texture without losing original charm

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